CHASE ELLIOTT SECRETLY BUYS CHILDHOOD HOME, TURNS IT INTO $5.9 MILLION HOMELESS SHELTER TO FULFILL MOTHER’S DREAM
Dawsonville, GA — July 20, 2025
In a heartfelt and unexpected act of generosity, NASCAR star Chase Elliott has quietly purchased his family’s childhood home in Dawsonville, Georgia — and is transforming it into a state-of-the-art homeless shelter to honor his mother’s long-held dream.
Elliott, the 2020 NASCAR Cup Series champion and one of the sport’s most recognizable figures, reportedly spent $5.9 million on the project, which will provide shelter, meals, counseling, and job placement services for dozens of people in need across North Georgia.
“This is something my mom always talked about,” Elliott said in a brief statement released through his foundation. “She wanted to give back to the community that gave so much to our family. Now I finally get to help make that dream real.”
Sources close to the Elliott family say the home, which holds deep sentimental value, was purchased in secret several months ago. Renovations began immediately, with crews working to expand the structure and add modern amenities designed for transitional housing.
Set to open later this year, the new facility will be named “Brenda’s Place” — a tribute to Chase’s mother, Brenda Jackson, who passed away in 2019. Jackson, a beloved NASCAR insider and longtime family figure in the sport, was known for her compassion and advocacy.
Dawsonville Mayor Mike Eason praised the move as “one of the most inspiring acts of service we’ve seen in decades,” adding, “This isn’t just a shelter — it’s a symbol of hope, built by someone who never forgot where he came from.”
Elliott, 29, remains a fan favorite not just for his success on the track, but for his growing philanthropic impact off of it. With “Brenda’s Place,” the Georgia native is giving back in a way that’s both deeply personal and profoundly needed.
The grand opening is expected to be held later this fall, with members of the community and the racing world invited to celebrate what promises to be one of Dawsonville’s most meaningful new landmarks.
