Netflix, Hulu, and Amazon Prime Unite to Declare Jimi Hendrix the Greatest Guitarist of the 20th Century And..
June 8, 2025 — New York City
By Rachel Givens | Arts & Culture Correspondent
In an extraordinary show of unity, the world’s three most prominent streaming platforms—Netflix, Hulu, and Amazon Prime Video—jointly announced today that they are officially recognizing Jimi Hendrix as the “Greatest Guitarist of the 20th Century.”
The announcement was made during a live-streamed global press event titled “Strings of Eternity,” held simultaneously in New York, London, and Seattle—the city of Hendrix’s birth. It marks the first time these rival companies have partnered for a shared cultural statement.
> “This moment transcends corporate boundaries,” said Netflix co-CEO Ted Sarandos. “Jimi Hendrix was a once-in-a-century artist. His influence is not just musical—it’s cultural, spiritual, and eternal.”
The decision follows months of collaboration between the platforms’ respective documentary, music, and archival teams. Each service has pledged to spotlight Hendrix’s legacy with original programming beginning this fall.
A Coordinated Tribute Across Platforms
Netflix will debut “Electric Voodoo: The Fire of Hendrix,” a six-part dramatized biopic produced by Ava DuVernay and starring rising actor Caleb McLaughlin as Hendrix.
Hulu will release “Axis: Beyond Love & Experience,” a feature-length documentary narrated by Lenny Kravitz, incorporating unreleased recordings, handwritten lyrics, and interviews with Hendrix’s closest collaborators.
Amazon Prime Video will stream “Hendrix: Live from the Beyond,” a remastered concert anthology featuring Woodstock, Monterey Pop, and rare footage from his final European tour.
Musical World Reacts
The announcement has already stirred reactions throughout the music industry. Legendary guitarist Eric Clapton issued a statement of support:
> “There’s never been a question in my mind—Jimi was the best of us. What he did with that Stratocaster changed music forever.”
Contemporary artists like Jack White, St. Vincent, and H.E.R. praised the initiative, with many posting tributes on social media using the hashtag #HendrixCentennial.
Music historian and Columbia University professor Dr. Anita Reyes noted the timing:
> “Hendrix’s artistry stands the test of time. As we approach what would have been his 83rd birthday, this tribute serves as a powerful reminder of how far his sonic ripples continue to travel.”
Legacy and Impact
Hendrix, who died in 1970 at the age of 27, had a short but seismic impact on modern music. His 1967 debut album Are You Experienced remains a cornerstone of rock and psychedelic music. His signature tracks, such as Purple Haze, Voodoo Child (Slight Return), and his unforgettable rendition of The Star-Spangled Banner at Woodstock, are widely considered definitive performances of the electric guitar.
Proceeds from the upcoming content and associated merchandise will go to the Jimi Hendrix Foundation, which funds music education initiatives in underserved communities across the U.S.
For three streaming giants to step forward and speak in one voice is rare. To do so in honor of a man whose voice, through six strings, still echoes around the globe, is something else entirely.
As Hendrix once said, “When the power of love overcomes the love of power, the world will know peace.” Today, the world just might be a little closer.
