Dale Earnhardt Jr. Signs $13.5 Million Netflix Deal for Groundbreaking Film Tribute
In a move that’s set to thrill motorsports fans around the globe, NASCAR legend Dale Earnhardt Jr. has inked a $13.5 million deal with Netflix to bring his life story to the screen. But this isn’t just another sports documentary — it’s being billed as a cinematic tribute that goes beyond the track, offering a deep, personal look at the man who became a generational icon.
The upcoming film, still in the early stages of development, promises to blend dramatized storytelling, rare behind-the-scenes footage, and exclusive interviews with key figures from Earnhardt Jr.’s life and career. Sources close to the project describe it as “raw, emotional, and inspirational,” covering everything from his early days racing under the towering legacy of his father, Dale Earnhardt Sr., to carving out his own path as one of NASCAR’s most beloved figures.
What to Expect
A deeper dive into the Earnhardt family legacy, particularly the impact of Dale Sr.’s tragic death in 2001 at Daytona.
Behind-the-scenes moments from Dale Jr.’s 26-win NASCAR Cup Series career and his rise to 15-time Most Popular Driver status.
Personal insights into his health struggles, including concussions that eventually led to his retirement from full-time racing in 2017.
His transformation into a successful broadcaster, team owner, and fan-favorite voice in NASCAR today.
Dale Jr. is expected to narrate and co-produce the film, ensuring the project reflects his own voice and perspective. In a brief statement posted on social media, he said:
> “This isn’t just about my story — it’s about the fans, the history, the heart of NASCAR. I’m honored to share it in a way we’ve never done before.”
Netflix’s Growing Sports Slate
The move signals Netflix’s continued investment in sports storytelling, following the success of its F1 docuseries Drive to Survive, and similar ventures into tennis, golf, and NFL content. A feature-length film centered on Dale Earnhardt Jr. is expected to attract a broad audience, from longtime NASCAR diehards to viewers drawn by tales of family, legacy, and perseverance.
Production is rumored to begin later this year, with a 2026 release window currently being targeted.
Stay tuned — what’s coming might be more than a movie. It could be the defining tribute to one of NASCAR’s most enduring legends.
