Headline: “MiLaysia Fulwiley Joins Curry Brand, Elevating Women’s Basketball to New Heights”
NORMAN, OK — MiLaysia Fulwiley, the dynamic guard from the University of South Carolina, has signed a multi-year Name, Image, and Likeness (NIL) agreement with Curry Brand, making her the first collegiate athlete from an Under Armour school to join the brand. This partnership marks a significant milestone in the intersection of sports and fashion, highlighting Fulwiley’s impact both on and off the court.
Fulwiley’s journey with Curry Brand began during her AAU basketball days with Team Curry, sponsored by Stephen Curry and based in Charlotte, NC. Her loyalty to the brand continued through her college career at South Carolina, an Under Armour school, where she has consistently showcased her skills and passion for the game.
Stephen Curry, President of Curry Brand, expressed his enthusiasm for the partnership, stating, “MiLaysia is a generational player, an artist who is expanding her understanding of how to marry all aspects of her game every day.” He emphasized that Fulwiley’s unique style and flair on the court align perfectly with the brand’s mission to positively impact women’s basketball.
In her freshman year, Fulwiley averaged 11 points and 2.9 rebounds per game, contributing to South Carolina’s perfect regular season record. She made history by becoming the first freshman in the program’s history to be named SEC Tournament MVP. Her achievements have solidified her status as a rising star in collegiate basketball.
Beyond her athletic prowess, Fulwiley remains deeply connected to her community in Columbia, South Carolina. She continues to mentor young athletes and is actively involved in grassroots basketball initiatives, embodying the values of leadership and service that Curry Brand champions.
As Fulwiley debuts as a Curry Brand athlete in the upcoming NCAA Tournament, her partnership with the brand signifies a new era for women’s sports, where talent, style, and social impact converge to inspire the next generation o
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